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Run brand strategy workshops like a pro with a proven framework designed for clients large and small. Charge more for your work, get to the root of clients' brand dilemmas, and develop a plan for their future success.
Beginner to intermediate
None
Understand the fundamentals of brand strategy and offer strategy workshops as a client service.
Becoming a brand strategist doesn't have to be confusing. And it won't be once you learn Anneli Hansson's Five-Step Framework.
Anneli was absolutely amazing, and the tasks we had to do were great, learned a lot from them!
I did not expect the coaching and facilitation piece which I really liked. And it was very well organized.
I loved Anneli's addition of "where we are now" vs "where we want to be" to the brand personality sliders. Also just seeing how she breaks down and delivers a project and the stages.
Anneli and her energy are great, I also liked talking to other people. Getting an overview of what brand strategy is and what are the parts of it was good.
Get familiar with the framework
From mission, vision, goals, and brand personality to target audience research, gap analysis, positioning and creating a brand roadmap, Anneli walks you through the entire brand strategy workshop process that she's used with internationally recognized brands as well as mom and pop shops.
Turn knowledge into action
Using Anneli's 30+ page PDF workbook full of exercises and prompts, as well as strategy workshop and roadmap templates, you'll have all the tools you need to successfully facilitate workshops that will wow your clients—and solve their branding problems.
Kickstart your brand strategist career
So you've learned the framework- now what? Anneli provides practical steps so you can sell and run your own workshops, whether you'll be providing strategy as a stand along service or combined with graphic design, video, or web work.
Get familiar with the framework
From mission, vision, goals, and brand personality to target audience research, gap analysis, positioning and creating a brand roadmap, Anneli walks you through the entire brand strategy workshop process that she's used with internationally recognized brands as well as mom and pop shops.
Turn knowledge into action
Using Anneli's 30+ page PDF workbook full of exercises and prompts, as well as strategy workshop and roadmap templates, you'll have all the tools you need to successfully facilitate workshops that will wow your clients—and solve their branding problems.
Kickstart your brand strategist career
So you've learned the framework- now what? Anneli provides practical steps so you can sell and run your own workshops, whether you'll be providing strategy as a stand along service or combined with graphic design, video, or web work.
This course is for any designer looking to understand type to improve their layout and design skills.
I learned more about typography in this course than during my BA in graphic design. This gives me confidence that I can make effective layouts and better design of any kind. I also felt I was part of a community, who learned together. Once a week for seven weeks, Chris critiqued our submitted layouts and this motivated us to put knowledge into practice and submit our work. This course is the best investment I've made in myself in becoming a better graphic designer. And I've invested in a lot of courses and books.
This course is for all the creatives out there who want to get a good introduction to brand strategy. You'll gain the knowledge, the frameworks, the tools, the templates, and the confidence to sell strategy as a stand-alone service or add it to your current design offerings.
In my roles as an agency owner, CMO, and CBO, I’ve met hundreds of frustrated creatives who feel treated like order taker rather than a problem solver. It doesn’t have to be like that.
I believe all creative thinkers can become great brand strategists. Why? Because it takes a combination of using the right and left brain. It’s about empathy and imagination, to really understand people and their needs and wants. Beyond their own words. It's also logical thinking to follow a process, and to identify the gaps and connect the dots.
This course is the starting points I wish I had when I started doing my first brand strategy sessions 15 years ago. I had to figure everything out and create my own framework. This will give you the jump start you need to become your clients’ go-to for solving their big business challenges.
Anneli Hansson
Brand Strategist
Anneli is a Brand strategist, educator and coach. With 20+ years of experience of building brands, she has worked with numerous agencies, enterprises, organizations and freelancers. She is an agency owner but also has experience from the client perspective being a Chief Brand Officer and Chief Marketing Officer at Lantmännen, an International multibillion dollar company with focus on agriculture, food, machines and energy, which was awarded the most sustainable brand in Sweden in 2014 and 2019. Her experience comes from working with international brands like Coca-Cola, Polaroid and Levis, but also start-ups within the food and foodtech industry.
She describes herself as the bridge between the creatives and business people. She is dedicated to helping creatives shine and get paid to solve business problems.
Get ready to expand your knowledge and understanding brand strategy fundamentals. Take a look at what you’ll learn in each module, plus a few bonuses along the way.
General overview
Brand Strategy Fundamentals
Learn to facilitate workshops with a proven brand strategy framework and become your clients' go-to for solving their big business problems.
enroll now
Get access to the full course now!
- 30 video lectures
- 40-page workbook
- Workshop template
- Roadmap template
- Bonus material
- Online community
- Lifetime updates
$199
What's the difference between Brand Strategy Fundamentals and CORE Discovery?
Brand Strategy Fundamentals is the first step to becoming a brand strategist and to sell strategy as a service to clients. You'll learn a framework to uncover key insights around challenges facing brands and have all the tools you need to facilitate brand strategy workshops and to deliver a client roadmap that includes recommended actions so they know exactly what steps to take to improve their brand.
CORE Discover is a facilitation framework for a variety of client situations with a focus on design discovery. Key components of Brand Strategy Fundamentals that are not covered in CORE include positioning, brand mission and vision, ideal customer research, competitor analysis, and gap analysis.
What is the difference between the course and workshop?
The workshop is an instructor-guided live class where you will participate in interactive exercises based on a real client brief.
The course is self-guided instruction and based on video recordings.
Course - 80% Lecture, 20% Exercises (Recorded Video + workbook and templates)
Workshop - 80% Exercises, 20% Lecture (Live Zoom meeting)